PARIS – The 2nd Iranian Consumer Summit 2017 – 21st – 22nd September 2017

The 2nd Iranian Consumer Summit 2017

21st – 22nd September 2017 | Mercure Paris Porte de Versailles | Paris

New Sparta Events

Topics of discussion include:

  • Market Entry Strategies for different types of companies
  • Operational guidelines: Fiscal policy, business and labour laws
  • Understanding Iranian consumers and how to tailor marketing and advertising campaigns
  • Promotion of consumer goods and importation rules
  • Effective positioning of a store in the retail property market
  • The future of US-Iran trade relationships

More confirmed speakers: 

  • Hans Roux, Retail property expert and French Foreign Trade Advisor, Development Manager, Maf Pars Retail Co (Hyperstar)
  • Cagdas Kardes, Head of Sales Middle East and North Africa, HARIBO
  • Nazanin Sammaknejad, CEO, Ruban
  • Ali Shekofti, Interim CEO, Shekofa Group
  • Mohsen Tovakol, President and CEO, Avinance
  • Lucy Haine, Territory Controller Asia Pacific, International Division, Debenhams
  • Elika Eftekhari, Director of Trade Compliance, United States-Iran Chamber of Commerce
  • Hadi Baghaei, Head of HR Department, Samsung Electronics
  • Sharam Safari, Partner, Afridi & Angell
  • Mehdi Mirzaei, Courtly Director and CFO, Nokia Iran
  • Nigel Coulthard, President, Cercle Iran-Economie
  • Leyla Haghi, Head of Marketing Department, Pars Hayat
  • Aseyeh Hatami, Founder and Managing Director, Iran Talent

I hope to see you in Paris!

contact – Lada Belaychuk



Iran retail market – overview

The Economist Intelligence Unit estimates the consumer goods market in Iran to be worth $95 billion (Dh348.7 billion), and forecasts it to grow to $166 billion by 2020. Foods and beverages is estimated to account for just under 50 per cent of the total value, a sector that is dominated by local brands.

However, unlike the UAE, the retail structure in Iran is dominated by traditional trade, which accounts for over 90 per cent of sales value. Also, with its much larger area (19 times the size of UAE) and high population dispersion, retailers could face challenges with regard to coverage and distribution.



Iran retail – foreign chains expansion


Local retailers are outraged. According to secretary of food wholesalers union Ali Karbasi, 30% of wholesalers in one market neighborhood in downtown Tehran have shut down and more businesses are likely to go to the wall with the opening of new foreign shops such as Turkey’s BIM.

“Hyper Star, Canbo and BIM have harmed many supermarket owners and food distributors and according to some officials, sales of local trade units in this field have dropped about 50%,” Amin Rostampour, a food distributor in Tehran province, told Jam News monitoring website.


Abu Issa Holding – retail Iran

Qatar’s Abu Issa Holding to enter Iran retail market in 2017

Abu Issa Holding, one of the largest retail and luxury goods firms in the Middle East, plans to expand into Iran next year and open stores in Tehran selling watches and confectionery as the market opens up after sanctions.

The family-run Qatari firm is an example of a Gulf Arab business that could benefit from the lifting last January of nuclear-related sanctions that largely closed Iran off for years.

“It’s an obvious expansion for our business,” 48-year-old Ashraf Abu Issa, chairman and chief executive of Abu Issa Holding, said at the Reuters Middle East Investment Summit.

His company helped to introduce luxury watches and skincare products to Qatar in the 1990s. It now employs 4,000 staff and supplies over 250 brands in fashion, perfume, cosmetics, leather goods and electronics around the region.

“We will start with five or six stores in Tehran. We plan to open a similar number every year for the next five years and also in the city of Isfahan, which we expect to become a touristic hub in coming years.”

Abu Issa is using a model that other businesses in the Gulf may follow: he plans to serve as a go-between linking Middle East-based manufacturers and distributors of luxury items, often Western brands, to Iranian partners. He has spent two years establishing contact and negotiating business terms with the Iranians.


Trump rhetoric rattles Iranian business

Post-nuclear deal progress in doubt as US bellicosity triggers surge of uncertainty

As soon as Iran’s nuclear deal with world powers took effect, Majid Zamani and his partners set up an investment boutique with the aim of tapping into the flood of foreign business they hoped would flow into the Islamic republic. Sample the FT’s top stories for a week You select the topic, we deliver the news. Select topic Enter email addressInvalid email Sign up By signing up you confirm that you have read and agree to the terms and conditions, cookie policy and privacy policy. Progress was initially sluggish as overseas investors took a cautious approach to Iran, yet Mr Zamani, a US-educated former World Bank consultant, remained confident about Kian Capital Management’s prospects. But the election of Donald Trump and his bellicose rhetoric towards Iran has triggered a surge of uncertainty and forced him and other Iranian businessmen to recalibrate their plans. They no longer expect the foreign investment to flow easily and instead are refocusing on their domestic market.

Business leaders also take solace from the fact that Iran’s $16.6bn deal for Boeing jets remains on track. Five days before Mr Trump’s inauguration, Iran was celebrating the arrival of Iran Air’s first new aircraft — an Airbus jet — in 23 years, a symbolic moment in a country desperately in need of investment.

There are no signs that French companies such as Airbus and Peugeot are under pressure to reconsider deals they reached with Iran in the wake of the nuclear agreement. However, it emerged last night that the oil company Total made its decision to invest in Iran conditional on the Trump administration’s renewal of US sanctions waivers by the summer.

Steven Daines, chief executive of new businesses at Accor Hotels, says the French group is not altering its plans to operate hotels in Iran. But on a visit to Tehran this week, he acknowledged that “we are finding it more difficult than anticipated because of concerns of instability both domestically and internationally [about investing in Iran]”.

Retailing in Iran – EUROMONITOR, country report janvier 2017

38 pages, Jan 2017